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8 Reasons Why Your Company Needs A Tagline

Ever heard the phrase “It’s finger lickin’ good”? Take a moment and think about it. What image does it evoke in your mind? How does it make you feel? If you’re like most people, the idea of something being “Finger lickin’ good” causes you to salivate. You immediately imagine something so delicious that you’d want to eat it with your bare hands – so that you relish the incredible joy of licking your fingers.

And that is the potential effect of a great tagline. “It’s finger lickin’ good” was a tagline of KFC (Kentucky Fried Chicken) for over 50 years. It successfully helped grow the company into a global food brand. Nowadays, you can find KFC in almost every city in the world. This success is largely due to the brand recognition brought about by this now world-famous tagline.

Even if you don’t have global ambitions for your company, you still need to develop a tagline. Every great company has one. Apple, Microsoft, Coca-Cola, Pepsi, Nike, name it. They all have taglines. Here are some reasons why you need one for your company.


1. Summarizes Your Company’s Ideals

Consider the Apple tagline “Think Differently”, or the (former) one for General Electric “Imagination at Work”. What do these two have in common? They tell you what the companies are all about, right? You can almost imagine what is going on in the minds of the owners, managers, and employees.

This is one thing a tagline can do for you. It can help to summarize what your company is all about. A great logo can capture people’s attention, but it may not tell them exactly what you do. Your tagline can do that for you.


2. Spells Out the Key Benefits

Think of the M&M slogan “Melts in Your Mouth, Not Your Hands” or the one for KFC mentioned above. These two inform you what to expect from M&M’s chocolate bars and KFC’s chicken wings, right? That is another thing a tagline can do for you. It can spell out the key benefits of your products, and therefore help to attract potential clients to you.


3. Showcases Your Company’s Personality

Consider the US Marine Corps tagline “The Few. The Proud. The Marines” and one for McDonald’s “I’m Lovin’ It”. Those two taglines tell you something about the personalities of those organizations, not so? One is serious and chivalrous while the other is zesty and playful.

The simple fact is that great companies have a personality. This personality makes them appeal to a specific kind of clientele. Your taglines can be a great way to show off your company’s personality and values.


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4. Sets Your Brand Apart

If you are a fan of WWE (World Wrestling Entertainment), then the phrases “The Champ is Here!” and (more lately) “Get These Hands” probably mean a lot to you. They immediately make you think about specific wrestlers, right? They are about as effective as “It’s finger lickin’ good”.

That is exactly what taglines do. They set you apart from your competition. They make your company, products or brands stand out from the crowd. This is especially important in markets which are crowded with similar products. Taglines give you the distinction needed in crowded markets.


5. Helps With Brand Recall

“Tastes so Good, Cats Ask for It By Name” is a tagline used by Meow Mix – a cat food maker. If you are a cat owner, this tagline will most likely stick inside your head. The idea that each time your cat meows, it’s asking for a specific brand is just so ridiculous and hilarious – you can’t forget it.

That is exactly what taglines do. They help people to recall your brand easily. Even when they forget your brand name, they can remember you by the tagline. For example, if you hear the phrase “Just Do It”, what comes to your mind?


6. Gives You One Over Your Competitors

The L’Oreal tagline “Because You’re Worth It”, Nike’s “Just Do It” and Coca Cola’s “Test the Feeling” – all have one thing in common. They are copyrighted and cannot be nicked by these companies’ rivals.

This is one great thing about taglines. Your competition cannot nick it. They can imitate your product lines, but they can never steal your taglines. This means that you always have one over them. Therefore, if you’re looking for a competitive advantage over your competition, a great tagline is one way to do it.


7. Gives You A Strategic Edge

A good tagline breeds brand loyalty. Take prime examples like “Just Do It”, “Because You’re Worth It” and “Dare For More” used by L’Oreal, Nike, and Pepsi respectively. These statements are inspirational. This is because they awaken something deep within a client’s heart. Such effects make people loyal to a brand because it makes them identify with a brand.

Brand loyalty leads to repeat business and cements your position in the market. The end result is that your company enjoys a strategic edge. Therefore, if you desire to curve for your company a section of the market, a great tagline is the first step towards doing that.


8. Attracts Top Talent

Taglines like “Think Differently” and “The Few. The Proud. The Marines” can attract more than just clients. They draw in top talent as well. This is because they paint the company in a very positive light. They make the company appear to be on a mission to accomplish something bold and exciting. This is what talented people typically want. They want to be a part of something special.



In a nutshell, if you want your start-up or small business to achieve its goals, one thing you need for sure is a tagline. A great tagline should be short, punchy and catchy. With such a tagline, you will place your business on the fast-track to success. So, don’t hesitate to create a tagline. In fact, take Nike’s advice and Just Do It.


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30 Catchy Christmas Slogans for Advertising and Marketing

In this post, you will find 30 Catchy Christmas Slogans for Advertising and Marketing.


Christmas Slogans for Advertising and Marketing


Warm wishes from us to you


Peace and joy sold here


From Our Store to Your Home


It’s an awesome Christmas gift and it’s on sale


Have a simply beautiful holiday season


Great holiday specials


Indulge yourself in joy


By golly, be jolly!


It’s the season of giving!


Never Forget the Happiness of the Holidays


May the holidays bring your joy


All hearts come home at Christmas


Our bells are jingling!


Take a look at these great deals for the holidays


One out of control Christmas sale!


Are you thinking about Christmas shopping yet?


The magic of the season


We have everything they want!


By golly, be jolly!


Laughing all the way


Hey dude, Christmas stuff


Merry Christmas to All!


Come get ready for Christmas deals


Christmas just got cheesier


Now You Can Enjoy the Happiness of the Holidays All Year Long


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36 Catchy Christmas Sale Slogans Ideas to Boost Your Sales

In this post, you will find 36 Catchy Christmas Sale Slogans Ideas to Boost Your Sales.


Christmas Sale Slogans


Christmas Sale is on! The Joy of Giving


One out of control Christmas sale!


From Our Store to Your Home


Shop till You Drop


Christmas MIRACLE! $20 Hats!


Christmas is ALMOST Here!


25 Days of Christmas Deals starts now!


Home for the Holidays


Get Guaranteed Christmas Delivery!


Add some sparkle to Christmas


Happy Holiday Season


One Stop Shopping


Come get ready for Christmas


New arrivals, just in time for Christmas


Get into the spirit of the season


Great holiday specials


Naughty Is the New Nice


Guarantee Pre-Christmas Delivery


Our bells are jingling!


It’s an Awesome Christmas gift and it’s on sale


Sugar and spice make Christmas nice!


Most Wanted Gifts This Christmas


The time is near, Give a big cheer


Big Blowout Sale


Don’t Miss our December Sales Event


50% off, Last chance to order Christmas gifts!


Want an EARLY Christmas Gift?


Customer appreciation discount days


Don’t Miss the After Christmas Sale!


Perfect Gift for your Christmas


Last 24 hours for Early Christmas Sale!


Going on now The Very Merry Sale


Christmas Hot Sale Up To 50% Off


UP to 65% Off Everything Christmas. Get it for the Holidays!


An exclusive 50% OFF in-store! Christmas wishes do come true


$10 Flat Rate Shipping Today Day! 12 Days of Christmas Sale


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55 Catchy Halloween Marketing and Advertising Slogans

In this post you will find 55 Catchy Halloween Marketing and Advertising Slogans.


Halloween Marketing and Advertising Slogans


No Tricks just Treats serviced here


Come in for a Spooktacular deal!


Got Treats?


Spooktacular Savings!


Ghosts have real spirit!


Hurry and get these deals before the witches do!


Halloween isn’t just for candy anymore!


The Witches say these prices are just magical!


Ghosts were people too


The zombies are rising from the dead to get these deals!


Happy Haunting!


Skeleton in The Cupboard


Happy Halloween from all of us to all of you


A Ghost Town


I was so scared I Booed in my pants


Chill the Blood


No tricks – We will TREAT you right!


A Ghost of a Chance


I’m scary enough without a costume


Be the Ghostess With The Mostess


A real witch in disguise


Have A Frightfully Spooky Halloween


I’m the treat!


I Love Being Witchy


Boo to you from our Crew


Magic Spells While You Wait


I’m too cute to spook


My Other Car Is A Broom


Bugs and Hisses to you!


Show Me Your Trick and I will Give You A Treat


Remember the Gh’oul times


You Little Monster


Carve Out Some Good Times


You Never Know What You Will Find Under the Sheets


That’s witch-ful thinking


October 31st Enjoy the scariest night of the year


Don’t hate me because I’m a witch!


More real, More scary


Time for a coffin break


Put Their Lives Back in Their Hands


Don’t hate me because I’m boo-tiful


Let us play with your emotions


Witch Parking, all others will be toad


Don’t make me call my flying monkeys!


We’ll Scare You Silly


Eat, drink and be scary


Zombies just want hugs


It would be a real TREAT to work with you!


Get a deal so good it will scare you!


Haunted Boutique Filled with Halloween Treats


Not even the witches can brew up deals this good!


Free broom with flying lessons!


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