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How to Come Up with a Catchy Business Name 20 Easy Steps

A business name is your company’s first impression on potential clients and partners. Choose a business name that reflects your brand and conveys professionalism. Your business name should be memorable, easy to pronounce, and suggestive of what you do. The best way to come up with catchy business names is to brainstorm with your team members or use a tool such as Fiverr’s GIGs Marketplace. We’ve compiled resources here so you can start brainstorming today!



What Makes a Good Business Name?

A good business name should be:

  • Easy to remember. The best names are simple, easy to spell, and quick to pronounce.
  • Evocative of the brand. A great name immediately conjures up an image that resonates with your target audience. For example, if you’re selling organic dog treats, a name like “Happy Paws” could help consumers think of their pets when they see it on social media or hear it spoken aloud in a TV commercial (and hopefully make them want to buy your product).
  • Memorable: Names that are catchy but forgettable won’t do any good for your business! Suppose people don’t remember it after hearing or seeing it just once. In that case, they won’t come back again — which means there’s no way for you to grow as a company by getting new customers through word-of-mouth marketing efforts alone (which often relies heavily on repeat visits).



2 Types of Business Names to Choose From

Here are two types of business names to choose from:

  • Company name, brand name, product name. These are the most common type of names and are used by many companies. For example, Apple Incorporated is a company that sells computers; Samsung Electronics Co., Ltd is a South Korean multinational electronics company; PepsiCo Incorporation is an American multinational food and beverage corporation; Microsoft Corporation is an American multinational technology firm that makes software products for computers and other devices for consumers, businesses and scientific research.
  • Professional name, personal name, or nickname. Any business name can be used by anyone who wants their identity used as part of their professional life while working at home or abroad (and vice versa). Some examples include Elon Musk (the founder/CEO of Tesla Motors), Mark Zuckerberg (the founder/CEO of Facebook), Jeff Bezos (the founder/CEO of Amazon), Sergey Brin (co-founder of Google), etcetera…



Checklist for Creating a Business Name

  • Check the availability of your business name.
  • Make sure there are no trademarks or domain names similar to the name you want for your company. (To check this, you can use a free tool like Google’s Trademark Search).
  • Check if your chosen name is spelled correctly and uses proper grammar.
  • Consider how people will pronounce it when saying it out loud. Is it easy enough to say? Are there any hard combinations of letters? If so, consider rephrasing it slightly so that it flows better when spoken aloud over time (e.g., “restaurant” vs. “restaraunt”).
  • Consider what meaning your potential customers might associate with the word(s) in question when they hear them spoken aloud in context with other words around them—for example, if an online clothing store wanted its brand name to be something fun and upbeat but still professional at the same time then maybe something like “Infinite Style” or “Unique Fashion” might work better than something like “Silly Dresses.”



Always go for a Relevant Name

Your business name should be relevant to the product or service that you are offering. A good method for choosing a suitable name is to create a list of words that describe your business and then shortlist the most appropriate ones. Always avoid using names that are too general, too specific, and those which are long or short in length.



Tell your Story

Using a personal story to connect with your audience is one of the best and easiest ways to come up with name ideas. If you think about it, we use stories all the time in our daily lives, so why not also use them when naming your business? Tell your audience your story in an engaging way that is both memorable and relatable.

A good example would be using an interesting anecdote from when you started as a small-town farmer who sold fresh produce at farmer’s markets on the weekends until he was able to open his restaurant chain that provided healthy fast food options for people living busy lives who wanted something quick but not unhealthy or greasy like McDonald’s or Burger King (not an actual example). This type of story makes it easy for people to remember who you are and what products or services you offer because they can easily relate their own experiences to yours, making them more likely to purchase from you!



Make it Original

When coming up with unique business names, you’ll want to ensure that it’s not already being used. This is especially important if you’re trying to sell a product or service already branded by another company. For example, if the name “Bob’s Pizza” were already taken by one of your competitors, then consumers would likely confuse your business for theirs and vice versa. Also, be wary of using too many words or syllables in your brand name because this can make it difficult for people to remember and pronounce over time.



Explore Keywords

While not every business can use a catchy name, it’s important to consider the keywords people will likely use in search engines when looking for your services. For example, if you’re starting a pet grooming business without experience with pets, then “pets” might not be an appropriate keyword.

Keywords are also important because they help people find your business online. Your website will have meta descriptions (the descriptions of each page), which often include keywords along with relevant text from the page itself. This helps search engines figure out what your site is about so they can show it to users who are most likely interested in your offer. The more specific these keywords are, the better – so think carefully before selecting them!



Play it Up

After you’ve got the name, you need to play it up. Ensure that your business name and its elements are used in all your marketing materials. Make sure you use the same brand identity across all platforms – website, social media accounts, and blogs.

Create a memorable logo by using the name in it or incorporating some of its elements into it. Say something unique about your product/service with a catchy slogan or tagline incorporating your business name.



Make it Future Proof

When coming up with a business name, it’s important to remember how long you plan to use it. You want something that can work for years and years, not just for the short term.

This is where researching the availability of your desired domain name comes in handy. There are free services out there like Domainr and NameMesh that allow you to search existing domains based on keyword density and the type of word used in the URL (like “www” or “com”). If someone already owns your dream domain name, don’t despair: it doesn’t mean all hope is lost! You can develop something new by brainstorming other options or buying another related domain instead.



Make it Short, Simple, and Easy to Remember

The name of your business should be short, simple, and easy to remember. There are some rules of thumb when it comes to naming a company.

One is that you want to keep it short – no more than two or three words. Second, the name should be clear and straightforward in meaning so that people can easily identify what your business does; this will help with marketing later on when people start referring friends or family members through word-of-mouth referrals, for example.

Thirdly don’t make it too complicated – this can confuse potential customers who might not know what exactly they need from you until after they have read through all the details about your product or service (this could take time).



Try to Avoid two Similar Names

If you are thinking of coming up with catchy and creative business name ideas, you should also ensure that it does not have two similar names. This is because customers will be confused about which company they buy from. The best way to ensure this does not happen is by making sure your name stands out from the rest.

The name should also be short and simple so that customers do not get confused when reading through their ads or website description of services offered by businesses with long names with many syllables like “Multi-national Corporation Incorporated” or “ABC Company Limited,” etcetera…



Use Acronyms

Acronyms are a great way to come up with a catchy business name. An acronym is a word formed from the first letter or letters of several words, such as NATO (North Atlantic Treaty Organization) and LOL (Laugh Out Loud). Acronyms are easy to remember because they’re short and simple. They can describe your business, product, service, or mission statement. These names may also help you save money on marketing materials since their meaning is immediately clear without further explanation.


Acronyms are often derived from industry-specific terms that reflect the company’s area of expertise or target market: For example, B2B (business-to-business) companies could use BASBDC (Business And Sales By Design Company). At the same time, an IT consulting firm named CIVITAS would probably appeal more strongly than its full name — Civitas International Consulting — which might not stand out as much on the business card of an IT professional who’s already familiar with this type of company name convention.



Draw Inspiration from Mythology and Literature

Mythology and literature are great sources of inspiration. You can choose a name that conveys a certain feeling, is associated with a certain character, or has a meaning that fits your brand.

For example, if your business is about to be launched, you could choose an ancient Greek god or goddess as the name for your company. This will give it an air of authenticity since many people associate mythology with ancient times. If your business deals with food or drink, it makes sense to use names from classical literature, as in Romeo & Juliette’s Bistro or A Tale of Two Chefs!



Partner with Another Company

A good way to come up with catchy and creative business names is to partner with another company. This will help you get more exposure, more customers, more sales, and more profit.



Use a Symbol

Symbols are great for branding, as they can represent your company’s mission or values uniquely and memorably. They make it easier to recognize your brand because they can be reproduced and remembered more easily than text-based logos. For example, the Target bullseye is a popular symbol used by the company since 1962 and is still used today as part of its logo.



Look at your Product from Another Angle

Now that you have an idea of your business and what it does, it’s time to start thinking about how you want people to perceive or experience your product or service.

Take the time to think about the customer’s perspective. Ask yourself what questions a customer would ask themselves before buying something from you, and try to answer them with examples of how your product or service is better than others. Also, take into account other factors that might affect someone’s decision-making process when purchasing something: for example, if they’re hesitant because they don’t know much about what you do or where it comes from, give them plenty of reasons why they should buy from you instead of someone else!



Make Sure it’s Available

It’s always a good idea to make sure your business name is available before you set up your business. After all, you don’t want to go through all the hassle of creating a website and marketing materials only to find out that someone has already snapped up the domain name.

That said, there are several places where you can check if your chosen business name has been taken. You should also check whether other businesses are using the same or similar names in other countries or languages – this could prove problematic if you plan on expanding outside your home country or area of operation later on down the line.



Tweak the Spelling

Make sure your business name is available. You can search the Trademark Electronic Search System (TESS) database. Check whether it is a brand, keyword, trademarked, or domain name. You’ll have to return to the drawing board with your ideas. You should also check social media handles and ensure they’re not taken before you think of using them as part of your business name – Instagram accounts are especially in demand these days!



Make Sure you Like it.

You will want to make sure that you like the name, and if possible, it should be something your friends or family would like. It also helps if your business name is easy to spell and pronounce. If you are not good with words, try finding a name with a meaning or purpose behind it.

For example: If you own a coffee shop, the name could be “Coffee Aroma” or “The Coffeehouse.” Another example would be if you own an accounting firm; perhaps call it “Accounting Solutions.”



What Comes Next after you have Chosen a Catchy Name?

After you have come up with a catchy business name, it’s time to make sure it is available. There are two steps you need to take:

  • Search the internet for your chosen name. This will show if any websites or social media pages are also using this name. Suppose they’re not, then great! You can use this domain name without any problems! If they are using it, try another one of your favourites instead and repeat the process until you find one available (which hasn’t been taken yet).
  • Search with whois or similar tools to see if the domain names are available in real life too. Make sure there aren’t any trademarks before spending money on buying them, though – because if trademarks exist, trademark law states that only those who own a trademark may use it commercially.




That’s it! You now have a catchy, creative, and memorable business name. You need to make sure that it’s available for use. In this article, we’ve given you all the information about how to do this.

My passion for writing comes more from reading and writing as a hobby. I am that person who loves to spend time buried in books and research. Enjoy every piece of content you see here as i am here to entertain you with creative words.


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